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Bet365 review

With over 30 years of experience Bet365 is one of the oldest and most experienced bookmakers in the world. In later years Bet365 has dominated with a position as the largest private owned bookmaker in the world - a position they hold for several reasons.

Bet365 is more or less synonymous with wide selection of offer, many special bets and good pricing and has today a very well run business.

Huge selection
Early odds
Best livebetting
Moderate limit risk


The range of betting offers at Bet365 stretches from almost anything in European football and Horse racing, to winter sports, American baseball, golf and cricket. The bets on offer excel when it comes to special bets. Not only on football, but also in other sports ie. traditional American sports (NFL, NBA, MLB, NHL), where you will often find a lot of special bets on individual events (1st goal, period betting, Asian and European handicaps, Over/under, player performance specials, etc.) . Also on tennis set betting is of course common standard as one type of special bet.

Bet365 has several fixed bonuses for existing clients, including the "0-0" (bore draw) insurance, which takes effect when a football match ends without goals scored. When this happens, your stake is refunded if you've played on the Correct Score, Half-Time/Full-Time or Scorecast.) On major events this insurance is extended to goalscorer markets as well. Furthermore, from time to time, both new and existing clients are offered free live bets.

Pick types

Specials bets are found in large numbers on virtually any event having just average public interest, including but not limited to a lot of British events and European football leagues. It is more the rule than the exception to find 20+ special bets on a match in the lower British football leagues - all the way down to Conference Premier and Scottish League Two.

Another area where Bet365 excels is in the handicaps and totals markets. In almost any handicap and totals market, extended lines are on offer, meaning that if you are not content with the standard line (ie. over/under 2.5 goals or +0.5 handicap), you are always able to select a higher or lower line.

Bet365 Odds

Bet365 is one of the bookmakers who tend to get odds in the market very early. Also odds tends to stay a long time without changing, which illustrates a confidence in own trading team, who in general seems to do very well especially with British offerings.

The payout percentage offered varies from around 89% for minor leagues like Japan, Bulgaria etc., while major European leagues like Spain, England and Italy is around 93-94%. On side bets Bet365 keep a decent theoretical payout percentage of around 93-94%. If you decide to bet on asian handicaps, then you will get up to 97% in theoretical payout percentage.

On other sports, such as golf, trotting and winter sports, the theoretical payout percentage is around 91-92%, often many H2H selections.

Bet365 Livebetting

The in play betting section belongs amongst the best, and you find not only football matches, but also tennis, golf, winter sport, curling, trotting and much more. Most in play betting options can be combined with pre match offers, which makes for nice combination bets.

In play betting is integrated directly in the main website, and is rated very good for both offerings and accessibility.

Bet365 has bought a massive amount of streaming right, and you are therefore able to watch many of the games while you make you in play bets.


Despite the huge selection of odds, the website is very manageable. Both design and navigation is in the top compared with the rest of the market. A significant problem though is the missing search functionality, and due to the used technology (flash), you are also not able to use the search functionality in your browser. Therefore it sometimes can be difficult to find an exact match quickly, and this affects our rating of the website.

A very nice feature is the access to a very detailed statistics section, where you can pull all sorts of data to support your bets, especially your special bets. Data can shown in almost all ways, and this statistics section is by it self a good reason to visit the site often and can be used without logging in.

Bet365 Mobile

Similar to the desktop platform,  Bet365 customers are not left with much more to be desired when frolicking on their mobile platform.

Is is true pleasure to navigate through the full range of markets and odds whether you use a smartphone or a tablet, where live streaming and all payments options are available. New clients can create an account through the mobile platform as well.

Whether you are looking for live betting, multiple bets, system bets and/or "bankers", these bets can all be placed on mobile and tablet exactly as on the desktop platform. Support is also available through both form and live chat.

One major deficiency, which means that we do not throw a full 5-star rating on the mobile platform, is that we - like on the desktop platform - really miss a search function. With such an enormous range of markets on offer, the path to locate each possible bet can sometimes be quite a challenge. In this context, a search function would be the icing on the cake.

Payment options

Bet365 offer a large variety of both deposit and withdrawal options. All in you 11 deposits options and almost as many withdrawal options. One thing we like is, that you have option to withdraw the same way as you deposit, which is also required. Amongst the options you will find credit- and debit card, bank transfer, Skrill, Neteller, Entropay, Paypal and many more.


You will find english support 24/7 with option of phone, live chat or email, and it is our experience, that Bet365 is prompt to return to you.

With the liv-chat you are able to get in contact with a service representative around the clock, and BetXpert tests show that this support department is amongst the best in the World.

Also worth to mention is, that you are offered a free-of-charge number to call for their phone support.

Stake Policy

Successful punters face a moderate risk of getting hit by personal limits, in the form of a stake limit for certain bets. This policy applies to a greater or lesser extent of all bookmakers throughout the world, but if you plan to live from your betting, Bet365 might not be the best choice for you. If you are skilled, especially within niches, you risk limits which can go as low as 15-20 pounds per bet.

Limits can also apply to leisure punters. We are aware of a client whose stakes never exceeded 30 pounds per bet, and even recorded a total loss on his bets, but still was handed at personal stake limit of appr. 1 pound. No specific reason was given to the client, and we are left to assume that his betting patterns was the true reason for this limit, ie Bet365 read into his account history that over time he would possibly turn his deficit into profit.

Any client hit by a limit and/or feeling unfairly treated, have the opportunity to contact support, who will then investigate the matter and pass on the case to traders to make a new account assessment. This typically takes 1-2 days. In some cases, the client limit will be increased, but in most cases it will be retained.


If you are looking a wide selection of offers in various sport and a large number of special bets, then you need to visit Bet365.

They have many offer, selections and pricing is also good, so it is in general a pleasure to use the website from either desktop or mobile.

We have heard of some customers getting limits, but in general Bet365 is probably the best all-round bookmaker and is definitely one of the places you should have an account.

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