Since its inception in 1997, Sportingbet has evolved into one of the world's biggest online bookmakers. Throughout the years, the foundation has been built on a strong emphasis on British focused sports and events, but over time the range of focus have broadened into a full coverage of what any average punter needs in terms of bets and markets.
The coverage of sports and leagues are definitely above average. Aside from the usual sports found at almost any bookmaker, a seirous nod is given to both the Commonwealth based clients and the international audience. The traditionally British focused clients will find comfort in the offers on cricket, snooker, darts and horses, while there is also boxing, MMA, golf, cycling and winter sports to please the more internationally focused niche punters.
Especially on primary football leagues, the range of markets is indeed very varied, which also to some extent applies to the more secondary leagues. Furthermore, other sports are covered in a pleasing manner.
- Huge range of markets
- great live betting offering
- good support
- Moderate limit risk
On the major leagues in team sports like football, basketball ice hockey, etc., Sportingbet usually offer a great number of special bets on each event in the shape of handicap, over/under, period betting, etc. A range of 120-140 bets per event is not uncommon on events from the most popular leagues. Previously, the number of bets on events in secondary leagues were limited, but in the past couple of years, Sportingbet have extended this range and typically offer 30+ different markets on almost any football match.
In general Sportingbet seems to applied this extension of markets throughout. In tennis you will typically find 25+ different main markets per event (WTA + ATP), a range which typically also applies to all other major team sport.
Among other individual sports as darts, golf etc., Sportingbet have a nice coverage of various markets on especially golf, where they often offer a varied range of tournament and match play markets on all major association tournaments.
Sportingbet boast great payout rations on major events that holds a great public attention, ie Premier League and Champions League football. When moving away from these major areas, and into more secondary leagues and sports, the payout ratio plummets dramatically, though.
That taken into consideration, if you are a punter mainly fairing your trade in major sports, Sportingbet will be an excellent choice, but if your main betting interest lies in lesser sports of leagues, you will often find more attractive prices elsewhere.
One major upside on Sportingbet is their rules on dead-heat in outright betting. Often, especially in golf, they operate with full payment in case of dead-heat, where virtually all other bookmakers distributes payouts equally among all participants share winning positions.
As is the case with the rest of markets they offer, Sportingbet is doing really well in live betting.
On a daily basis you will always find events open for live/in-play betting. Besides the most popular - football - the live betting schedule contains a wide variety of sports and leagues in snooker, rugby, handball, baseball, basketball etc.
Any football match available for in-play betting will typically have 20 different markets on offer. Meanwhile, the payout ratio on live betting events is sometimes slightly lower than pre-match. This mainly applies to events and matches from lower-focus leagues/sports.
A good feature in the live betting module is the ability to view selected market types across all current events in one single view. This way you can keep an eye on winner odds in one match, while following the development of over/under odds in another match - without having to switch views or reload the page in the process.
The Sportingbet website is easy to comprehend and the navigation is logically built into multiple menus. Sportingbet operates with betting slip for you to always have a clear overview of your selected bets.
One minor obstacle when using the Sportingbet website is that navigation between matches within any given tournament requires a lot of clicks back and forth. It is only possible to get an overview of all matches in a league based on the winners market, so if, for instance. you want to see over/under odds for all matches in a league, you have to enter the full overview of markets available for each match, which can be quite a hassle.
We also miss a general search function for quick trackdown of specific events and markets.
On portable devices, Sportingbet is available both in a web based platform and through a native app, both platforms containing the same features and markets available on their desktop platform.
It is possible for new clients to register through the mobile platform, and also deposit money as soon as the account has been set up. In this regard, take notice that only a limited number of payment options are available on the mobile platform. The selection of mobile payment options should suit the majority of clients, though.
One thing missing in particular on the mobile platform is a search function. Even though the mobile platform is structured very logically in terms of navigation, a search often is the easist way to find a special event or bet, without having to navigate through several layers of content.On the positive side, support is available via live chat on the mobile platform, which usually means quick action on inquiries.
The options for deposit and withdrawal at Sportingbet is rather manifold.
Besides the most common credit cards (VISA, VISA Electron and Mastercard) and bank transfer, payments can be made through several ewallet services like Neteller, Skrill and Paysafecard.
Withdrawals can be made to VISA, Bank transfer, Neteller and Skrill. Sportingbet follows the "principle of source", ie if the latest deposit was made through Skrill, then the subsequent withdrawal will be directed to Skrill as well.
Sportingbet offer a great variety of support options. If your issue cannot be resolved through the very thorough web based Help/FAQ section available on the website, you are able to connect to support through live chat, email (online form), and telephone (toll-free). Unfortunately, support is only available from 10am to 8.30pm (GMT) each day.
If you need immediate assistance (during opening hours, that is), we recommend live chat or telephone. Response to emails can sometimes be a little longer, but mostly no longer than 24 hours.
To our knowledge, Sportingbet do practice personal limits for some customers, usually the ones having recorded large profits. A limit will typically be applied to the leagues/sports where the client excels, resulting in this client being able to place only a limited stake (either applied to the specific stake amount or to the possible winnings amount).
In some cases, clients with huge profits will be hit by a general limit applying to all bets. Either way, if hit by a limit, you should never expect traders to specify the exact reasons or causes for the limit, as they are not obliged to no matter how hard you push for a proper explanation.
Sportingbet is one of the most experienced bookmakers in the market, providing a wide choice of betting offers on a great variety of leagues and sports, both pre-match and in-play. Even though a bit of variety is lacked in lower leagues and sports, the "main stream" coverage has it all.
Moreover, attractive bonus incentives are often made available to both new and existing customers, and the mobile platform is a deligth for betting on the move, definitely making Sportingbet worth our best recommendation.